Glossary

Business-to-business (B2B)

B2B (Business to Business) is a type of commercial activity where legal entities act as subjects of interaction. B2B is a market sector whose clients are not end users, but companies.

An example of this type of activity can be called processing companies, the provision of advertising services, factories for the production of various goods.

Direct selling is the most effective method of promoting services in the business-to-business sector.

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